Thereitis.com Pty Ltd has been named one of Australia’s ‘Coolest’ businesses in Anthill Magazine’s Sixth Annual Cool Company Awards.

Thereitis.com Pty Ltd has scored a place among Anthill’s Top 50 in its 2011 Annual Cool Company Awards, a national program developed in 2006 to recognise Australian companies that are doing things differently to bring about positive change.

Over 700 aspiring ‘cool companies’ were nominated for the 2011 awards, making ‘The Cools’ one of Australia’s largest business awards programs. The winners will be announced at an award’s function on Thursday 24 November 2011 and published on AnthillOnline.com.

“The Cool Company Awards are extremely egalitarian,” said James Tuckerman, Editor-In-Chief, Anthill Magazine. “Previous winners have included two-person start-ups, not-for-profit social enterprises, large private companies and publicly-listed corporations.”

“Judging takes into account far more than mere business variables, such as revenue and wealth. The criteria is geared to consider other qualities, from the disruptive nature of the product or service to the culture of the organisation.”

“Applicants either nominated themselves or were nominated by peers, work colleagues, family, friends and other ‘admirers’. A field of hundreds was examined (and cross-examined) before our judges were able to isolate three Finalists for each of our seven categories.”

What are Cool Company Awards?

The Cool Company Awards was launched in 2006 as a way for Anthill Magazine to publicly acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. In its sixth year, the awards attracted nominations from over 700 organisations, making it among the largest business award programs in Australia.

What is Anthill Magazine?

AnthillOnline.com is a digital business magazine that celebrates creativity, inspiration and commercial ingenuity, providing a fresh, exciting and practical perspective on Australian business in a global world. It is among the Top 50 Business & Finance websites in Australia, as ranked by Nielsen Online Ratings, and is home to the Cool Company Awards, the 30under30 and the Smart 100. It’s where ideas and business meet.

For further information:

Guy Sewell, +61 423 364195, info@thereitis.com

We are pleased to announce another exciting step forward for thereitis.com with a $250,000 Proof of Concept grant issued by Commercialisation Australia.

“Commercialisation Australia is an initiative of the Australian Government. It is a competitive, merit-based assistance program offering funding and resources to accelerate the business building process for Australian companies, entrepreneurs, researchers and inventors. It offers a range of funding options as well as multi-layered networking opportunities to help you achieve business success. Participants in the program work with dedicated Case Managers and benefit from our Volunteer Business Mentor Network.” – Commercialisation Australia

The grant is one of the largest of its kind awarded to an SA company by Commercialisation Australia, which is not only a financial benefit but also an endorsement of Thereitis.com as a technology for the future. Being selected from a highly competitive field by the Australian Federal Government is validation that our efforts around market strategy and IP protection of the product sets us in great stead to tackle the global market of online search.

Thereitis.com will use the funding to perform new product development and move the technology onto an ever increasing range of platforms and applications.

As always. Watch this space!



Thereitis.com has been selected as one of the most innovative ICT companies in Australia, by Tech23 Industry awards.

“Tech23 2011 is THE competition for young, innovative and fast-growing Australian companies. Come along and be part of making great things happen!

Join the industry’s brightest and best-connected at Tech23 2011 where 23 young Australian companies will be selected to show off their company to the 400+ potential investors, mentors, entrepreneurs, and customers. Be amazed by some of the hottest new innovation Australia has to offer – in areas such as mobile, green, digital, health and enterprise software.”

Judged by industry heavyweights with representatives from the likes of Facebook, RedBubble, Intel and Ninemsn Tech23 means business. With over $150,000 in prizes and industry perks there’s plenty to get excited about. We’re also very proud to be the first South Australian company to be selected for the awards and hope to ruffle a few feathers in a largely Eastern States field.

Guy Sewell (Thereitis CEO) will be presenting the technology to 400+ delegates on 23rd of August. Stay tuned right here on the Thereitis blog or of course follow us on twitter or facebook.

Boomerang books is one of  Australia’s largest on-line book retailers. Thereitis and Boomerang Books are currently working together on beta integration for www.boomerangbooks.com.au

The Managing Director of Boomerang Books, Clayton Werner is confident that his customers will embrace the technology, as it will help them to find the product they are looking for faster, help to replicate the offline experience online and provide visibility of a larger selection of titles, increasing the possibility for an impulse purchase.

The technology will be live on www.boomerangbooks.com.au in mid-2011. Send us your details and we will send you an invitation to visit the site on launch day.